Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
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What are some of the ways smartphones have shifted the way we consume media? - keep reading to find out more.
In the last few years, with the growth of digital content, the way in which individuals consume media has shifted considerably. For several years, traditional television was the main source of household home entertainment for most people. Nevertheless, since the advancement of streaming services, many viewers are turning away from set up tv, especially among younger individuals. Rather, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience intake habits. These options are popular for enabling individuals to view the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the sector.
In the existing digital age, mobile phones have become one of the most popular devices that individuals are using to watch videos and access media. These days, many social media platforms are offering unlimited feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends today. These platforms enable users to see a collection of customised content and interact immediately, making these videos a lot more appealing and addicting than standard media. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Consequently, this pattern is shifting the way individuals are proactively seeking for and counting on to get information, in a faster, shorter and more visible format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form media content, the way in which individuals are getting their updates is also changing. Individuals are increasingly turning towards online news sources, instead of viewing TV, to find out about existing worldly affairs. Nevertheless, concurrently, due to a consistent circulation of knowledge, here individuals are coming to be overwhelmed by huge amounts of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and easier to observe. Nowadays it is common to see news channels that have mass followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying individuals with dependable and authenticated news sources, in a format they can easily relate to.
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